This is Sweet
Musings from My Aeron Chair
Trivago Guy Makeover. Yes Please.
Good advertising usually results from either the client or the agency knowing better, but in the case of Trivago, a competitor of sites like Booking.com and Priceline.com, it's clear that no one knew any better. I'm all for brands establishing a spokesperson or mascot...
The paradox of the “simple” logo
Let's get something straight, there's no such thing as a simple logo. A logo, by its nature is complicated. It has to be concise, and represent the idea and function of your company in its simplest form. It is something like a Chinese character, functioning at the...