15
Oct
Oct
category: Citizens State Bank, Print
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15
Oct
Oct
category: Citizens State Bank, Collateral Print
We developed a series of branded and color-coded brochures using both historic and local background images from the community. We then created a series of illustrated characters at work or at play, to avoid the use of stock photography that not only feels like stock, but never represents the customers.
15
Oct
Oct
category: Citizens State Bank, Print
As one of few remaining banks that only loan deposits and assets locally, we thought it was important that Citizens State Bank highlight their biggest asset, local business. The campaign features 4 local businesses and bank clients ranging from a well-known pizza chain to a family owned and operated gardening center. The campaign will be featured in branches as larger-than-life posters, in local newspaper and magazine ads, and as vignettes on the bank’s website.
“We want to see more individuals and businesses patronizing their neighbors,” said Paul Socia, Bank President. “Not only do we understand the business goals of the clients we service, but more importantly, we understand how our community can benefit from local business. Financing small business is key to helping Macomb and St. Clair counties to prosper”.
Bank Customer - Tom and Ken Deneweth | Deneweth’s Nursery
Bank Customer - Pam Kraft | Drop Everything and Dance
Bank Customer - Al Marino | Sam’s Sorrento Pizza
Bank Customer - Ray Guisand | Landslide Skate Park
15
Oct
Oct
category: Citizens State Bank, Web
Citizens State Bank Graphic Refresh
As a solution to doing a costly re-architecture and total overhaul of the original Citizens State Bank site, the team planned a less costly and less time intensive graphic re-fresh and re-branding of the site. The project proposed to keep the entire site in tact, as well as the functionality; and replaced all graphics on the site to match the re-designed retail assets in the branches.
Four (4) “Keep it Local” rotating banners were added on the homepage that featured Citizens State Bank Business Customers and allowed customers to learn about the business services those clients use, as well as patronize a local business and “Keep it Local.”