We developed a series of branded and color-coded brochures using both historic and local background images from the community. We then created a series of illustrated characters at work or at play, to avoid the use of stock photography that not only feels like stock, but never represents the customers.

View the “Your Community, Your Bank” Brochure

View the FutureLife Teen Banking Brochure

As one of few remaining banks that only loan deposits and assets locally, we thought it was important that Citizens State Bank highlight their biggest asset, local business. The campaign features 4 local businesses and bank clients ranging from a well-known pizza chain to a family owned and operated gardening center.  The campaign will be featured in branches as larger-than-life posters, in local newspaper and magazine ads, and as vignettes on the bank’s website. 

“We want to see more individuals and businesses patronizing their neighbors,” said Paul Socia, Bank President. “Not only do we understand the business goals of the clients we service, but more importantly, we understand how our community can benefit from local business.  Financing small business is key to helping Macomb and St. Clair counties to prosper”.

View the Press Release

Bank Customer – Tom and Ken Deneweth | Deneweth’s Nursery

Bank Customer – Pam Kraft | Drop Everything and Dance

Bank Customer – Al Marino | Sam’s Sorrento Pizza

Bank Customer – Ray Guisand | Landslide Skate Park