Apr
Extra Credit Union recently contacted Sumo Sweet to develop their college banking program. The program targets college students and high school students transitioning from high school banking accounts. These students are inundated by offers from large international banks, wooing them with credit cards, lines of credit and access to limitless cash, causing students to encounter financial problems as freshman.
The Extra Credit Union program offers lower rates and includes safety measures that provide access to adult checking products without the penalties adult products come with.
Name and Identity for Futurity College Banking Program
Sumo Sweet Developed the creative platform targeting college-bound students: “A credit union that grows with your growing needs”.
Posters and print collateral were also developed to support the program strategy that the checking program would be the foundation to build the students’ future and their wealth.
The simple and direct visual and themeline was created to immediately communicate “college” without using the words college or bank. The credit unions differentiate themselves form traditional “shareholder owned” banks. The themeline supports the banks challenge in communicating that although your college might be thousands of miles away, students can access all their banking information any time, on any technology platform of their choice.
2' x 3' support posters at the branch.
2' x 3' support poster at the branch.
