Project Description: The Judson Center “To Be” Campaign was featured in the May-August 2008 issues of Business Week Global, Fortune, Health, Men’s Health, Harper’s Magazine, Time Magazine, Forbes and Oprah.

The campaign was created to highlight Judson Center services for families in crisis, autism services and foster care. The campaign communicates the challenges individuals have in just “being” and how an organization like Judson Center can assist individuals “To Be” something greater than they ever dreamed possible.

Caption: Help us to be the best resource for children, families and adults in Southeast Michigan. Your support with strengthen over 360,000 innovative and effective yearly services for families in crisis, adults with disabilities and individuals with autism. Learn more at www.judson.org

Advanced Fire & Life Safety Systems, a new business venture of Vigilante Security, Inc. contacted our team to develop a name and identity for a new line of high-tech safety systems for commercial use.

We developed a series of branded and color-coded brochures using both historic and local background images from the community. We then created a series of illustrated characters at work or at play, to avoid the use of stock photography that not only feels like stock, but never represents the customers.

View the “Your Community, Your Bank” Brochure

View the FutureLife Teen Banking Brochure

As one of few remaining banks that only loan deposits and assets locally, we thought it was important that Citizens State Bank highlight their biggest asset, local business. The campaign features 4 local businesses and bank clients ranging from a well-known pizza chain to a family owned and operated gardening center.  The campaign will be featured in branches as larger-than-life posters, in local newspaper and magazine ads, and as vignettes on the bank’s website. 

“We want to see more individuals and businesses patronizing their neighbors,” said Paul Socia, Bank President. “Not only do we understand the business goals of the clients we service, but more importantly, we understand how our community can benefit from local business.  Financing small business is key to helping Macomb and St. Clair counties to prosper”.

View the Press Release

Bank Customer – Tom and Ken Deneweth | Deneweth’s Nursery

Bank Customer – Pam Kraft | Drop Everything and Dance

Bank Customer – Al Marino | Sam’s Sorrento Pizza

Bank Customer – Ray Guisand | Landslide Skate Park