
Citizens State Bank Graphic Refresh
As a solution to doing a costly re-architecture and total overhaul of the original Citizens State Bank site, the team planned a less costly and less time intensive graphic re-fresh and re-branding of the site. The project proposed to keep the entire site in tact, as well as the functionality; and replaced all graphics on the site to match the re-designed retail assets in the branches.
Four (4) “Keep it Local” rotating banners were added on the homepage that featured Citizens State Bank Business Customers and allowed customers to learn about the business services those clients use, as well as patronize a local business and “Keep it Local.”