Extra Credit Union recently contacted Sumo Sweet to develop their college banking program. The program targets college students and high school students transitioning from high school banking accounts. These students are inundated by offers from large international banks, wooing them with credit cards, lines of credit and access to limitless cash, causing students to encounter financial problems as freshman.

The Extra Credit Union program offers lower rates and includes safety measures that provide access to adult checking products without the penalties adult products come with.

Name and Identity for Futurity College Banking Program

Sumo Sweet Developed the creative platform targeting college-bound students: “A credit union that grows with your growing needs”.

Posters and print collateral were also developed to support the program strategy that the checking program would be the foundation to build the students’ future and their wealth.

The simple and direct visual and themeline was created to immediately communicate “college” without using the words college or bank. The credit unions differentiate themselves form traditional “shareholder owned” banks. The themeline supports the banks challenge in communicating that although your college might be thousands of miles away, students can access all their banking information any time, on any technology platform of their choice.

2' x 3' support posters at the branch.

2' x 3' support poster at the branch.

Hunter's Hollow Identity Design

Embroidered Hunters Hollow Logo

Hunter’s Hollow contracted designer Suzanne Sadek to design an identity for a newly renovated Hunting Lodge in Northern Michigan.  The Hunt club is set in a 100-acre wetland reserve for outdoorsman, and is teeming with wildlife, ducks, pheasants and waterfowl.  The client asked that the idenity look “rich” and easily re-producible in embroidery, as the private Hunt Club will offer it’s members premium wearables at the club.

Armadillo Package Design

Sumo Sweet Designed a series of 4 top level product labels for The Armadillo Group. The labels represent their four main lines of products; floor cleaners, floor maintainers, floor strippers and performance products. The labels were designed in a clean, simple and easy to reproduce format that was necessary to create for the variety of product package sizes and solutions available.

The logo design was also developed by Sumo Sweet and integrates with the brand look and feel of the existing website. We also provided the client with a brand book and design guidelines to provide to their vendors.